I’ve recently been thinking about a concept I’m calling “Schrödinger’s Customers” - those prospects in a marketing database who are both interested and uninterested until we actually ask them. But most businesses avoid asking directly, fearing a smaller database, even though engagement rates are abysmal.

Are you a planner or an improviser? Do you like to take time to asses all the options, develop a detailed plan - or run into the forest with no pants on and see what unfolds?

It’s a common saying ‘enjoy the journey not the destination’ or ‘happiness is a journey not a destination’. But what if the journey is joyless? Hey, what if the journey isn’t meant to be enjoyed?

Do you have a special skill, a unique attribute, a magical force that makes you different from everyone else? Something you have honed and practiced and poured your passion into for many years? Of course you do. We all do, just that maybe you didn’t find it yet.

I don’t know about you, but it feels like I’ve been on this journey for at least 6 months. I’ve realised that I’ve given away my power to enjoy the now in return for the anticipation of knowing that normality has returned. We have arrived. It’s over. But when?

I’ve been playing games my whole life. And so have you. From your very 1st steps, very 1st words to playing chess, monopoly, dating, politics and job interviews, it’s all games. In my experience, games are just problem solving, with added fun.

So, we all got some extra spaghetti, penne, fusilli and macaroni because you never know right? Funny thing is, we keep going back to the pasta isle to check when it’s back. Bad news, it’s still not there. Sad face.

Do you know when the worst possible time to write a plan is? No, it’s at the beginning.

In 1980 The Police (well, actually Sting) said “don’t stand so close to me” - in 2020 it looks like it will be the actual police (no capitalisation) who will be saying the same thing.

Do all stories start at the beginning? Probably not all. And although many stories begin with ‘once upon a time’ - starting a story is the hardest part.

It’s inevitable now right? We are all going to spending more time working from home shortly - at least those of us that can. For those who can’t - that sucks.